11/28/2023 0 Comments Chrome hearts clothing brandWorking out of a garage they began making jewelry and other accessories which eventually led to an exclusive yet pricey brand being established.Į-commerce and the popularity of StockX boutiques have enabled mainstream consumers to access this brand more readily, opening it up to influencers, rappers, and celebrities who can help spread its reach even further.Ĭurrent ownership structure includes Kristian and Frankie Stark’s sons Kristian and Frankie who assist in building out their e-commerce website and social media channels. Richard Stark, John Bowman and Leonard Kamhout founded their brand in 1988 as bikers who wanted to make leather goods that could be worn while riding motorcycles. Their logo features old English letters and symbols including an heraldic circle, sacred cross and flower in the shape of an heraldic cross for added mysticism and deeper meaning for their products. AuthenticityĬhrome Hearts has always stayed true to their brand and vision throughout their existence, maintaining designs which combine gothic motifs, crosses, daggers and skulls with their American-made products. Chrome Hearts was established in Los Angeles by Richard Stark and Laurie Lynn in 1988 and initially produced handmade biker gear that quickly caught on among rock stars at that time, such as members of The Rolling Stones, Sex Pistols and Guns N’ Roses.Ĭomme des Garcons designer Rei Kawakubo helped expand their brand into celebrity circles and the Asian fashion market during the ’90s.
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